3rd Korean boom in Japan

The first wave of “hanryu” (Korean boom) in Japan started with the popular TV drama Winter Sonata broadcasted in 2003. The second boom came in 2009 along with Korean popular music K-POP. The popularity of Korean culture looked to have lost much of its momentum thereafter. Last November, however, the influential Korean newspaper Chosun Ilbo reported the arrival of a third Korean boom in Japan, saying it was triggered by the popularity of “K-beauty” cosmetics. Riding on the latest boom are Korean foods, notably “cheese dakgalbi”, stir-fried spicy chicken served with melted cheese, which ranked top in a buzzwords contest sponsored in 2017 by a Tokyo-based marketing agency. With a focus on this cuisine, Hakumon Herald tried to look at the current Korean boom. (Editor)