3rd Korean boom in Japan led by popular dish Korean gov’t keen to export pop culture

The first wave of “hanryu” (Korean boom) in Japan started with the popular TV drama Winter Sonata broadcasted in 2003. The second boom came in 2009 along with Korean popular music K-POP. The popularity of Korean culture looked to have lost much of its momentum thereafter. Last November, however, the influential Korean newspaper Chosun Ilbo reported the arrival of a third Korean boom in Japan, saying it was triggered by the popularity of “K-beauty” cosmetics. Riding on the latest boom are Korean foods, notably “cheese dakgalbi”, stir-fried spicy chicken served with melted cheese, which ranked top in a buzzwords contest sponsored in 2017 by a Tokyo-based marketing agency. With a focus on this cuisine, Hakumon Herald tried to look at the current Korean boom. (Editor)

日本でのいわゆる韓流ブームは2003年のテレビ・ドラマ「冬のソナタ」の放映がきっかけで始まったものだが、09年に大衆音楽K-POPの大流行で第2次ブームが到来して以来、沈滞気味だった。ところが韓国の新聞「朝鮮日報」は昨年11月、特に化粧品「Kビューティー」の日本での流行をとらえ、第3次韓流ブームが到来したと報じた。これを裏書きするかのように、「チーズタッカルビ」という韓国料理がある日本企業の流行語大賞に選ばれるなど、最近日本で人気を博している。この韓国料理を中心に、ブームの実情を探ってみた。(編集部)

https://www.hakumon-herald.com/2018/07/01/why-is-cheese-dakgalbi-so-popular/